March Media Deconstruction

March Media Deconstruction

http://runescape.com/

Runescape

 1. Who paid for the ad?   The developers of RuneScape pay for the website and keep it maintained.

2.  Why does the company need to do the ad?  They keep the website running for those that are interested in playing their game.  Its free but as time moves on one may be interested in becoming a member.

3. What group is targeted by the ad?  All age groups are targeted by this website that are interested in finding an MMO (massively multiplayer online) to play.

8. What techniques of persuasion are used? 
On the RuneScape website there are a few techniques being used to convince people to play the game and/or purchase a membership.  

Association is used to give the idea that the game is going to be fun to play and it'll be even more fun if one was to purchase a membership for the game.

Bandwagon is used also.  At the top of the webpage it shows how many people are currently online playing RuneScape. 

Another technique used on the website is Bribery.  They have many ads about becoming a member on the website.  If you become a member there will be three times the amount of content to explore, receive loyalty points for cool weapon auras, and the list goes on.

14.  Is it closer to reality or fantasy?  I would have to say that this is closer to fantasy than reality.  The game takes place in a fantasy world that is online.

16.  In what ways does this depict a lifestyle that is healthy and unhealthy?  This website depicts an unhealthy lifestyle for those that are captured by the game.  One can easily spend hundreds of hours playing this.