April Media Deconstruction
2012 Subaru WRX/STI Brochure
I chose to do a deconstruction on the Subaru brochure
because this is a car that I’m highly interested in buying in the future, and I
really enjoy the engineering behind each and every car that Subaru develops.
1. Who paid for the ad?
Subaru paid for the brochure and keeps it maintained on their website. They are also willing to send out a printed
brochure if one was to ask.
2. Why does the
company need to do the ad? Subaru has
the online and printed brochure available to help catch the eye of potential
customers.
3. What group is targeted by the ad? The type of group that is targeted by this ad
are people that are looking for a thrill in their everyday drive to work or
school. They are also targeting people
that are interested in the engineering behind the vehicle and people that are
looking for high quality vehicle that will easily last 200,000 miles.
7. What values are reinforced? The values reinforced in this ad are that
this car is made with high craftsmanship and that it will last awhile and,
actually retain its value.
8. What techniques of persuasion are used?
Association is used to give the idea that Subaru is linked
with the love of driving and/or that your driving in a dream.
Celebrities are big in the interactive brochure. The car itself is a celebrity and receives a
lot of attention in rally and road races.
Plus famous rally racers tend to love the Subaru WRX STI for its amazing
capabilities.
Experts are in play in this brochure. If there wasn’t any there wouldn’t be any
explanations behind the engineering of the vehicle in the brochure.
Intensity is used to give the idea of an amazing all wheel
drive system and a vehicle that will last longer than any other.
Plain folks give testimonies in the brochure to show how
much fun they have with the vehicle and how impressed they are with the longevity
of it.
14. Is the ad closer
to reality or fantasy? It’s closer to
reality because the brochure is full of facts about the car and its real life
experiences.
This car definitely looks pretty cool to have. I like that you can flip the car around and choose different colors. Looking at the inside of the car it reminds me of a sports car. Makes me want to get one!
ReplyDeleteHey Kevin! What a fun brochure! I liked that you could change the color and view of the car, really made it personal. That was interesting how you said the car was a celebrity in the ad. So true! This ad most definitely made me want to buy this car. Good job Subaru!
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