April Media Deconstruction

April Media Deconstruction

2012 Subaru WRX/STI Brochure

http://dbrochure.subaru.com/brochures/subaru.wrxsti.2012/index.html?utm_source=com&utm_medium=cta&utm_campaign=rab

I chose to do a deconstruction on the Subaru brochure because this is a car that I’m highly interested in buying in the future, and I really enjoy the engineering behind each and every car that Subaru develops. 

1. Who paid for the ad?  Subaru paid for the brochure and keeps it maintained on their website.  They are also willing to send out a printed brochure if one was to ask.

2.  Why does the company need to do the ad?  Subaru has the online and printed brochure available to help catch the eye of potential customers. 

3. What group is targeted by the ad?  The type of group that is targeted by this ad are people that are looking for a thrill in their everyday drive to work or school.  They are also targeting people that are interested in the engineering behind the vehicle and people that are looking for high quality vehicle that will easily last 200,000 miles.

7. What values are reinforced?  The values reinforced in this ad are that this car is made with high craftsmanship and that it will last awhile and, actually retain its value.

8. What techniques of persuasion are used? 

Association is used to give the idea that Subaru is linked with the love of driving and/or that your driving in a dream.

Celebrities are big in the interactive brochure.  The car itself is a celebrity and receives a lot of attention in rally and road races.  Plus famous rally racers tend to love the Subaru WRX STI for its amazing capabilities.  

Experts are in play in this brochure.  If there wasn’t any there wouldn’t be any explanations behind the engineering of the vehicle in the brochure.

Intensity is used to give the idea of an amazing all wheel drive system and a vehicle that will last longer than any other.

Plain folks give testimonies in the brochure to show how much fun they have with the vehicle and how impressed they are with the longevity of it. 

14.  Is the ad closer to reality or fantasy?  It’s closer to reality because the brochure is full of facts about the car and its real life experiences. 

March Media Deconstruction

March Media Deconstruction

http://runescape.com/

Runescape

 1. Who paid for the ad?   The developers of RuneScape pay for the website and keep it maintained.

2.  Why does the company need to do the ad?  They keep the website running for those that are interested in playing their game.  Its free but as time moves on one may be interested in becoming a member.

3. What group is targeted by the ad?  All age groups are targeted by this website that are interested in finding an MMO (massively multiplayer online) to play.

8. What techniques of persuasion are used? 
On the RuneScape website there are a few techniques being used to convince people to play the game and/or purchase a membership.  

Association is used to give the idea that the game is going to be fun to play and it'll be even more fun if one was to purchase a membership for the game.

Bandwagon is used also.  At the top of the webpage it shows how many people are currently online playing RuneScape. 

Another technique used on the website is Bribery.  They have many ads about becoming a member on the website.  If you become a member there will be three times the amount of content to explore, receive loyalty points for cool weapon auras, and the list goes on.

14.  Is it closer to reality or fantasy?  I would have to say that this is closer to fantasy than reality.  The game takes place in a fantasy world that is online.

16.  In what ways does this depict a lifestyle that is healthy and unhealthy?  This website depicts an unhealthy lifestyle for those that are captured by the game.  One can easily spend hundreds of hours playing this.